AWS Pop-Up Loft

Amazon Web Services (AWS)
Client Event | Community Event
Our Role
End-to-End Planning⸒ Production and Management | Venue Scouting and Transformation | Concept⸒ Theme⸒ Design and Decor | Supplier Negotiation and Management | Attendee Engagement & Experience

AWS Tel Aviv - Pop Up Loft 2017

AWS Tel Aviv - Pop-Up Loft 2016


Lynx has produced AWS corporate events in Israel since 2015. These include the AWS Summit, product launches, night-time gatherings, client events, and employee experiences. 

Over the years, we have become an integral part of the AWS marketing team. AWS Israel entrusts Lynx to deliver carefully curated events, offering the AWS  community, clients, and attendees a top-notch, professional experience, with a creative twist.

The AWS Pop-Up Loft is a high-profile, three-week long community event, aimed at decision-makers in the hi-tech and start-up scene in Israel. We selected a rundown building in the heart of Tel Aviv’s startup scene, and transformed it into a vibrant “Culture Club” of uniquely themed spaces, with a full calendar of events. The success of this initiative led to our producing the event the next year, too. 


In 2016, AWS in Israel was faced with a challenge: how to make AWS knowledge and resources accessible to tech companies?

The solution: the AWS Pop-Up Loft, a three-week community event for the hi-tech and startup ecosystem.


Find the perfect location for the event. The AWS Pop-Up Loft is just that: a creatively-repurposed loft for professional tech sessions and meetings – that pops up for a limited period of time.


After months of location scouting, Lynx found a charming-yet-rundown building in Tel-Aviv, with designated open spaces. It was located right in the heart of Israel’s startup scene.

Within a week, Lynx contractors transformed the place from a shabby building scheduled for demolition, to a vibrant “Culture Club” ready to become the central hub for Israel’s tech scene – at least for the following three weeks. Lynx took care of every detail, from design and décor, to WiFi and refreshments.

Following the transformation of the loft, decision-makers attended training sessions, technical workshops, meetups/networking events and one-on-one get-togethers with AWS experts.


The Pop-Up Loft ran for two consecutive years and was deemed a huge success. Lynx delivered an out-of-the-box solution to help AWS resolve a major challenge. Notable achievements include: 

  • 3,000+ visitors attended, over a three-week period
  • 70 technical sessions and workshops
  • 10 events focused on community, innovation and venture capital
  • 2500% increase in one-to-one meetings compared with the previous year
  • AWS built an education hub in their Tel Aviv offices