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YouTube

Client
YouTube
Category
Client Event | Award Ceremony | Celebrity Performances
Our Role
End-to-End Planning⸒ Production and Management | Concept⸒ Theme⸒ Design and Decor | Immersive Brand Experiences | Entertainment and Live Performances | Attendee Engagement & Experience | Venue Scouting and Transformation | Vendor Sourcing and Management | Budget Planning and Management | A/V - Audio/Visual/Lighting

YouTube Brandcast 2019

YouTube Pulse 2017

Overview

YouTube Israel hosts an annual award show to celebrate the winning videos and campaigns of the year. On an annual basis, Lynx is entrusted to showcase the talent and creativity of the YouTube community.

We work closely with Google’s team to develop a vision for the ceremony that captivates and engages the audience. This involves everything from designing the stage and lighting, to coordinating performances and creating interactive elements.

On the day of the show, everything came together perfectly, resulting in a stunning stage that wowed audiences with its visual effects and top-tier performers.

Concept

We were determined to create a visually stunning and immersive experience for all participants.

Our cohesive design concept captures the creativity and energy of the YouTube community. The stage was a sight to behold, with stunning visual effects and a lineup of top-tier performers that had the audience on their feet.

The creators of the winning videos and campaigns of the year were all smiles as they accepted their awards.

Results

As we continue to push the boundaries of event design and engagement, we can’t wait to see what the future holds for these annual award shows.

  • YouTube Brandcast 2019: Highlights of the ceremony include performances from leading Israeli singers, such as Noa Kirel, Static and Ben El, Eden Ben Zaken and Eden Hason, performing songs from the year’s most widely watched music videos.
  • YouTube Re:View 2018: The audience goes wild, with the surprise performance by Omer Adam. Plus, Eurovision winner and musician Netta Barzilai receiving an award for being the most watched Israeli video in the world.
  • Pandemic Special Endeavors: During COVID-19, Lynx found creative ways to keep clients and creators engaged, while creating memorable virtual sensations. When launching YouTube Kids in Israel, Lynx and YouTube partnered with the Davidson Institute of Scientific Education at the Weizmann Institute, to send science experiment kits to children. The parents organically posted about their experiences online, resulting in the social campaign going viral.