Overview
YouTube Israel hosts an annual awards show to celebrate the best videos and campaigns of the year. Every year it chooses Lynx to help showcase the talent and creativity of the YouTube community.
We work closely with Google to develop a vision for the ceremony that captivates and engages the audience. This involves everything from designing the stage and lighting, to coordinating performances and creating interactive elements.
Everything is carefully planned to create a stunning event with a stage that wows the audience with its visual effects. It’s the perfect platform for top-tier performers.
Concept
Our vision for this event is to create a visually stunning and immersive experience for all participants. The design concept captures the creativity and energy of the YouTube community. The state-of-the-art stage provides a visually stunning experience.
The creators of the year’s winning videos and campaigns were all smiles as they accepted their awards.
Results
As we continue to push the boundaries of event design and audience engagement, we can’t wait to see what the future holds for these annual award shows.
YouTube Brandcast 2019 featured performances from leading Israeli artists, such as Noa Kirel, Static and Ben El, Eden Ben Zaken and Eden Hason, performing songs from the year’s most widely watched music videos.
YouTube Re:View 2018 sent the audience into a frenzy with a surprise performance by Omer Adam. Plus, Eurovision winner Netta Barzilai received an award for starring in the world’s most watched Israeli video.
Pandemic Special Campaign: During COVID-19, Lynx found creative ways to keep clients and creators engaged, while creating memorable virtual experiences. When launching YouTube Kids in Israel, Lynx and YouTube partnered with the Davidson Institute of Scientific Education at the Weizmann Institute, to send science experiment kits to children. Parents posted about their experiences online, resulting in a viral social campaign.
